3/3/2023 0 Comments Wiinote walmart brickseekWith the four stores opened in 1998, the chain had $3.3 million in sales. Windsor Capital injected $4.5 million into the company, which allowed for two Chicago area stores to open. Kansas City Equity Partners invested to allow her to open its second store in August 1998 in Overland Park, Kansas. With store opening cost of $500,000 to $700,000 and estimated per store sales at $2 million, Clark quickly found capital firms to invest in for the expansions. The first year's sales at $377,600 were above projections. ![]() She opened the first store in the Saint Louis Galleria in Richmond Heights, Missouri. Clark wanted to expand the store into a chain from the beginning, expecting to open three to five stores in 1998 and six to ten stores in 1999 with the goal of having 100 stores within five years. of Los Angeles was hired to develop the concept. ![]() In 1997, Clark also offered to purchase Basic Brown Bears, who has been operating since 1985 in the do-it-yourself stuffed animals space. Doll shops (known as Build-A-Doll) were also a part of the original business plan. The build-a-bear concept was selected from the three, as the children were excited about it, and the stuffed animals offered a high-profit margin. She drew up three plans, then presented them to a panel of children. She went to toy factories and children's retail stores looking for ideas. In the mid-1990s, Maxine Clark resigned as president of Payless ShoeSource and started a string of retail stores with interactive experiences similar to her childhood of various events held at department stores. ![]() A Build-A-Bear Workshop at Vaughan Mills in Toronto
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